With 10k Followers from 100 Countries, Delightful Islamabadians Aims to Expand Its Reach to 1M by 2020
According to the market research the number of internet users worldwide in 2018 was 4.021 billion, up 7 percent year-on-year. The number of social media users worldwide in 2018 was 3.196 billion, up 13 percent year-on-year.
Meet with Syed Falak who believed in experimenting with social media platforms unless he were able to open a social media platform - Delightful Islamabadians.
Within 2 years Delightful Islamabadians became a popular name on social media platforms. A Facebook page with 10k followers, which in turn has caught the attention of many online promotion and marketing firms.
He have an editorial team who creates posts that people can relate to 24x7. Their website - https://dislamabadians.wixsite.com/official focuses on the latest trends on internet.
According to Syed Falak "Our goal is to reach to as many people as we can and push our limits as a source of entertainment. Delightful Islamabadians has followers from almost 100 countries. We aim to expand our reach to 1 Million by 2020
Speaking on the how they are targeting the youth, Syed falak says, " 90% of our target audience is aged 18-25. We attract mainly youth from around the world, this is the reason I believe they are following us is because we post positive things mostly. We stay away from controversial posts and focus on good things as the same time. We not only follow trends but also create our own. That’s what makes Delightful Islamabadians unique from other social media pages."
Syed Falak did bcom. He left his studies to focus on this market that was growing on social media. A market which is the concoction of entertainment and advertisement. So he started experimenting on this market leaving his studies till he came with the idea of Delightful Islamabadians
The idea was unique because after his research he found out that there are basically two categories of pages that run on social media sites.
We also cover all other genres as well. We post regarding recent trends and news also, because we want our followers who are having a rough day to have something to smile and some fresh pictures about when they are scrolling our timeline on Facebook."
From his experience, he believe is the most important factor to keep in mind to become successful in such an online platform is an aim to relate to your audience.
"The aim was to connect to as many people as i can. Our page’s motto is “Bring the World Closer Together. So our aim was to bring smile on someone’s face who is going through a rough day," concludes Syed Falak
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